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Neurological research shows that the early years play a key role in children’s brain development.

Babies begin to learn about the world around them from a very early age – including during the prenatal, perinatal (immediately before and after birth) and postnatal period. 

Children’s early experiences – the bonds they form with their parents and their first learning experiences – deeply affect their future physical, cognitive, emotional and social development. 

Optimizing the early years of children’s lives is the best investment we can make as a society in ensuring their future success.